The Paid Social Media Specialist will be responsible for creating, implementing, and optimising paid social media campaigns across various platforms to enhance brand awareness, engagement, and conversions. This role requires a strategic thinker with a deep understanding of social media advertising ideally within the Mobile & Telecommunications sector.
1. Strategy Development: Design, implement, and refine Lebara UK's paid social media strategy, focusing on customer acquisition, engagement, and brand awareness across platforms like Meta, TikTok, Pinterest, and Snapchat.
2. ManagemeCampaign nt & Optimisation: Develop, execute, and refine full-funnel social media campaigns to drive performance and efficiency.
3. Performance Monitoring & Analysis: Track and analyse key campaign metrics, making data-driven adjustments to enhance results.
4. Creative Collaboration: Work closely with the creative team, providing input to develop engaging and high-performing ad content.
5. Industry Awareness: Stay informed on industry trends and platform updates to ensure campaigns remain effective, innovative, and compliant.
6. Platform Ownership: Oversee and manage all Social media advertising platforms, ensuring campaigns are executed efficiently and effectively.
7. KPIs: Ensuring that monthly new acquisitions, CPA and lower/mid-funnel (reach and traffic) targets are achieved within the allocated budget.
Person Specification
Technical Skills
Hands-on experience with Facebook Pixel, TikTok Pixel, Snapchat Pixel, and Pinterest Tag for tracking and optimising campaign performance
Non-Technical Skills
Proven ability to effectively manage budgets and optimise campaign performance exceeding £1M.
Strong analytical skills with the ability to interpret data and make informed decisions.
Excellent communication and teamwork abilities.
Ability to work in a fast-paced environment and manage multiple projects simultaneously.
Creative thinking with a focus on continuous improvement and innovation.
Commitment to aligning campaigns with overall business goals and brand identity.
Knowledge of organic social media strategies to complement paid campaigns.
Experience
Proven hands-on experience in managing paid social media campaigns, preferably within the telecommunications sector or subscription-based businesses.