Our Business
Lebara is a telecommunications company providing services using the mobile virtual network operator (MVNO) business model to customers in the United Kingdom, Germany, Netherlands, France and Denmark. Additionally, Lebara has license agreements for the use of the brand in further four global markets Spain, Switzerland, Saudi Arabia and Australia with Nigeria launching soon. Lebara was founded in 2001 with the intent to bring something new to the telecoms industry. Created by three entrepreneurs who migrated to Europe from Sri Lanka, the company name was formed from a combination of the founders’ surnames, and Lebara quickly became one of the fastest-growing MVNOs in Europe.

Lebara became private equity owned in 2017 and our current owners Waterland acquired the business in Nov 2024. Lebara is a business on a transformation journey which has and continues to achieve results and under our new ownership the business is moving from a consolidation phase to a growth phase.

Lebara’s business has evolved based on its customers’ needs, from providing international calls to the migrant community, to becoming a significant value challenger within the wider telecoms category. Lebara offers prepaid and SIM-only mobile tariffs, and in 2017, Lebara launched its first postpaid monthly contract SIMs in the Netherlands. Lebara operates under the Full MVNO model in France and Germany and Light MVNO model in its other markets with the UK and the Netherlands preparing to move to full MVNO.

Lebara’s purpose is to consistently provide customers with a better value alternative to the established category players. Lebara supports its 4.7 million customers with a reliable network offering and exceptional customer service (Trustpilot average of 4.6 across the main 5 markets), at an affordable price, all of which makes Lebara the smarter way to connect.

Role Purpose:

We are undertaking a Campaign communication through Adobe Campaign classic at Lebara and as communication becomes fundamental to what we are doing, the ability to have the right data in the right place at the right time, that is accurate and consistent is essential for the campaign we delivering to customers(Promotional and Transactional).

This role will play a really important central role within this evolving landscape, working alongside the Technology Team and the Stakeholder and marketing strategist to orchestrate and facilitate good and seamless management of the CMT platform. You will work alongside the CRM Managers, Campaign Executive, Country wise Marketing heads, Data and Analytics team and assist them by listening to the business and challenging the Marketing Strategist for continuous improvement of processes within the Technology area.

You will have to be competent in communicating to the Business as well as technical teams to capture requirements for new platform and solutions and translate them into the technology team to make sure these requirements are accurately developed into technical solutions that can be developed, tested, integrated and documented

Skills & Experience:

1. 8+ years of experience in End to End implementation experience with Adobe Campaign Classic

2. Work with Stakholders to assess requirements

3. Configure & Design Adobe Campaign to meet customer business needs by understanding their database architecture and setting-up ETL and data-flows

4. Expertise and Experience in SQL (Oracle / SQL Server / PostgreSQL)

5. Write and optimize complex SQL queries for data extraction, transformation, and loading (ETL) processes.

6. Excellent knowledge of Marketing Management across multiple Channels (Email, Mail, SMS, PUSH etc)

7. Application Integration/Web services experience (XML, REST, SOAP & messaging patterns)

8. Application Integration/Web services experience (XML, REST, SOAP & messaging patterns)

9. Experience in handling FDA, Input forms, Data Schema, Technical workflows, Data mapping, web Apps – Javascript manipulation and DOM manipulations

10. Should have good understanding of Adobe Campaign Architecture.

11. Defines integrations between the Adobe Marketing Cloud Products (AEM, Adobe Analytics, Adobe Audience Manager and Adobe Target)

12. Designing a solution architecture and to identify the components and Templates for Campaign Management – Segmentation Workflows, Technical Workflows and Delivery Workflows.

13. Familiarity with Linux, Windows Server, and Apache Tomcat. – Handling serverConf file, IP whitelisting, and service management commands on servers.

14. Familiarity with Agile/Scrum methodologies

15. Knowledge of Javascript, HTML, CSS and related technologies

16. Ability to define the system landscape, to identify gaps between current and desired end-states and deliver a solution

17. Adobe Campaign Classic Developer strongly preferred

18. Nice to have other Marketing Automation Platform tool experience

Behavioural Fit:

1. Highly technical with a keen eye for detail.

2. Driven, self motivated and results oriented.

3. Confident and an ability to challenge if necessary.

4.Structured and organised. ·

5. bility to work in a cross-functional, multi-cultural team and in a collaborative environment with minimal supervision.

6. Ability to multi-task and plan, organize and prioritize multiple projects.

7. Must have a hands-on mentality.

Role Key Performance Indicators:

1,.Quality and consistency of data across the whole data landscape

2.Time to value of new data and analytics solutions including implementation of Machine Learning

3. Quality of documentation and time to get up to speed of new joiners.

Senior Campaign Executive

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