Your Role and Responsibilities
1. Responsible for the development of new as well as optimisation of existing marketing campaigns
2. Defining the aim as well as success KPIs for campaigns
3. Develop the campaign segmentation including target audience and fitting exclusion rules.
4. Integrate new campaigns in the existing campaign landscape
5. Identifying new campaign potentials and evaluate their impact.
6. Working together with different stakeholders to plan, align as well as coordinate these marketing campaigns
7. Designing the campaign content for different channels (SMS, E-Mail and Push Notifications) in alignment with the brand strategy
a. Briefing of translation agency for more languages
b. Briefing of the brand department for campaign assets
c. Building the corresponding HTML E-Mail templates (please note that no coding knowledge is required since the used tool allows building HTMLs via drag & drop modules)