Paid Search Manager

The Paid Search Manager will own and optimise Lebara’s performance marketing campaigns across Google, Microsoft and other relevant platforms. This role is critical to driving new customer

acquisition, engagement, and revenue growth through data-driven strategies, automation, and

continuous testing.

Responsibilities:

· Develop, manage, and optimise paid campaigns across Google Ads, Microsoft Ads, and

other relevant performance platforms, using a full-funnel approach across Video, Search,

and Display.

· Leverage AI and automation (e.g., Performance Max, AI bidding) to drive efficiency and

performance, while identifying opportunities for innovation and process improvements.

· Conduct keyword research, audience segmentation, bid management, and ongoing

campaign optimisation.

· Develop and test ad copy, landing pages, and creative assets to improve CTR, Quality

Score, and conversion rate.

· Implement A/B and multivariate testing to enhance campaign effectiveness.

· Run brand and search lift studies to assess how campaigns perform across the full funnel,

ensuring we understand their effect on awareness, consideration, and conversion.

· Monitor daily campaign performance, ensuring spend efficiency and KPI achievement

(CPA, ROAS, conversions, etc.).

· Analyse data to extract insights and actionable recommendations.

· Produce regular performance reports for internal stakeholders, highlighting trends,

learnings, and opportunity areas.

· Work closely with Brand, Product, CRM, and Analytics teams to align paid search efforts with broader marketing initiatives.
 · Coordinate with external agencies, partners, and platform representatives to stay updated on best practices.
· Provide input on landing page improvements to ensure optimal user experience and conversion performance.

Market & Competitor Analysis
· Conduct competitor research, identifying trends, search behaviour shifts, and new optimisation opportunities.
· Stay informed on new platform features, PPC trends, and telecom industry developments.


Skills:

· Strong command of CRO best practices, A/B testing frameworks, bid strategies

· Experience with automated bidding strategies, audience targeting, and performance

optimisation.

· Experience with feed management tools, tracking solutions, or SA360 is a plus.

· Data interpretation skills - drilling down click/report dashboards, attribution

· Proven ability to effectively manage budgets and optimise campaign performance

exceeding £4M.

· Strong analytical skills with the ability to interpret data and make informed decisions.

· Excellent communication and teamwork abilities.

· Ability to work in a fast-paced environment and manage multiple projects simultaneously.

· Creative thinking with a focus on continuous improvement and innovation.

· Commitment to aligning campaigns with overall business goals and brand identity.

· Knowledge of paid social media strategies to complement Search campaigns

· Hands-on Paid Search experience, ideally in telecommunications, mobile, technology, or

other subscription-based industries.

· Proven track record managing performance-driven PPC campaigns with substantial

budgets.